Pirates of the Caribbean: At World's End Website

I think this website really appeals to the target audience of viewers of Disney films. It starts off with a teaser scene from the new film and then takes you to the main page. It is highly interactive with the objective of you navigating through until the end finding various things out along the way.

This is the main page and each time there is only one possible place that you can click in order to get onto the next ‘level’.

Once past this page, there is one character or one object that will become highlighted as a hint that this is the place to click. A ‘speech bubble’ or sometimes an artefact will then become emphasised and give instructions as to what to do next.

Every now and again throughout the navigation there will be a teaser scene from the film in an attempt to make you want to see it.

In most of the navigational scenes you can use the cursor to move around the image which could be confusing for younger audiences.

At this point of the ‘story’ there is a ‘game’ in which you have to obtain ‘Pieces of Eight’ from certain characters by clicking on them. However there is a set order in which to do it which makes it more complicated. Once you have got the object from the correct person you are unable to click on them again.

The end is reached when you become the ‘Pirate King’ and a pop up then gives you the option to take part in another ‘game’ to make yourself into a Pirate. The pop up also shows release dates for the movie in order to promote the film.

Overall, the website would appeal to young fans of the film although it does go on for a long time so they could get fed up. It is an interesting idea to familiarise people with the gist of the story before they go to see the film but sometimes where to click becomes a little confusing. The idea of making people into a Pirate is a fun way to promote the film but as this comes right at the very end, a lot of people may not reach this point! I think using the website to promote the teaser scenes of the film is more interesting than just seeing the trailer on television for example, and the dark and sinister atmosphere of the images used set the scene for the film itself. By getting people more involved in this way, there is a higher chance that these people will actually want to spend money and go and see the film at the cinema, especially due to the way in which they set the ‘Pirate Scene’.

http://disney.go.com/disneypictures/pirates/atworldsend/