Continuity

Skoda Fabia Website

The website continues along the theme of confectionary to back up the success of the television advert which I thought was a nice touch.

It starts with an outline of the car resembling a cookie cutter, which slowly fills up with batter as the page progresses to load.

Once loaded the image of the actual car is displayed so that you can see what the non-cake car actually looks like.

However, the image is scattered with biscuits that you can rollover in order to find a link or information on particular aspects of the car.

I think it is overall a successful campaign and the fact that the unusual cake/car partnership is continued through to the website adds to the success. I know that cakes, biscuits and sweets may at first seem like rather juvenile objects to assist in car advertising, but Skoda have made it work by putting a playful spin on their car. In a way they have played up to the ‘joke’ of perceptions of Skodas in the past and turned the perceptions around.


Website
http://www.newfabia.co.uk/