'Full of Lovely Stuff'

Skoda Fabia

Skoda isn’t exactly renowned for being the most popular make of cars, in fact people have been highly embarrassed if they own a Skoda.

The recent Skoda Fabia advert has attracted a lot of attention for Skoda, and most of all it is attention of the right kind.

The advert reminded me of a project given in the first year, the brief was to design two posters for the British Library in which we had two quotes and had to recreate them in any 3D material we thought appropriate.

I think Skoda have illustrated that you don’t have to follow the norm in order to reach out to people. They advertised their car using confectionary to construct a life-sized car- a medium not usually used in order to advertise cars. This worked in their favour obviously as it is one of the most well-known adverts around at the moment and will probably remain so for a very long time.

The tiniest of details are also included, the part where the ‘engine’ is filled up with Golden Syrup in replace of oil was a lovely touch.

The advert is fitting with the tagline of the car, ‘Full of Lovely Stuff’ and the soundtrack to the advert; ‘Favourite Things’ also works brilliantly, even if it is a little clichéd. The only shame is that the confectionary car had to be thrown on the compost afterwards due to the heating of the lights on set making the car inedible. All in all the combination of the unusual medium, tagline and soundtrack works so well together that car companies are having a lot of thinking to do when it comes to future car advertising.

See the advert and ‘Baking of’ documentary
http://www.newfabia.co.uk/