British Airways
Attractive Prices
I first saw these when I was walking to baggage claim at London Gatwick Airport, but unfortunately photography was not allowed on the premises. This had led me to researching the campaign more in depth on the internet.
The concept is to get across the fact that British Airways are offering cheap flights and have chosen the tagline ‘Attractive Prices’ to get this across. The campaign is very literal and simple yet very effective in the design.
Basically each price to a certain destination is displayed in an ‘attractive’ way to emphasise the main tagline. There are many variations of the way in which the prices are displayed and that is what makes the designs so eye catching. When they were displayed along a long corridor in Gatwick it was amazing- the amount of colour that was splashed along the walls took everyone by surprise when they turned the corner and were bombarded with prices displayed in different manners.
Some were calligraphic, some were done in a childlike manner, some were psychedelic, some were floral, some were done in Japanese style design-there were so many variations.
This was a banner on the BA website, but it is just one of the many designs they have produced.
I found the television advert on the web and the nature of the concept works well both static on walls and billboards as well as working well in motion due to the flowing colours and designs. Even the television advert doesn’t show the vast amount of designs displayed through the airport.
Attractive Prices
I first saw these when I was walking to baggage claim at London Gatwick Airport, but unfortunately photography was not allowed on the premises. This had led me to researching the campaign more in depth on the internet.
The concept is to get across the fact that British Airways are offering cheap flights and have chosen the tagline ‘Attractive Prices’ to get this across. The campaign is very literal and simple yet very effective in the design.
Basically each price to a certain destination is displayed in an ‘attractive’ way to emphasise the main tagline. There are many variations of the way in which the prices are displayed and that is what makes the designs so eye catching. When they were displayed along a long corridor in Gatwick it was amazing- the amount of colour that was splashed along the walls took everyone by surprise when they turned the corner and were bombarded with prices displayed in different manners.
Some were calligraphic, some were done in a childlike manner, some were psychedelic, some were floral, some were done in Japanese style design-there were so many variations.
This was a banner on the BA website, but it is just one of the many designs they have produced.
I found the television advert on the web and the nature of the concept works well both static on walls and billboards as well as working well in motion due to the flowing colours and designs. Even the television advert doesn’t show the vast amount of designs displayed through the airport.
I think the campaign has a celebratory tone of voice and uses colour to its advantage. The concept is simple yet very effective and the location of the posters has clearly been thought out at the airport.
The Television Advert
http://www.youtube.com/watch?v=x2cbUwBbESI
The Television Advert
http://www.youtube.com/watch?v=x2cbUwBbESI
2 comments:
A very nice simple play on words! I am glad the incorporated the tag line 'attractive prices' other wise the message may be slightly ambiguous, in terms of someone trying to jazz up a poster. There is a lot of emphasis on prices of flights now days, so I think they have got a good tone of voice and concept.
The different styles of prices can incorporate the different customers they want to reach out to, and the different destinations they are advertising.
I like the fact that they have taken 'attractive prices' literally...sometimes adverts are too complex, and really need to be stripped down and show the consumer what they will be getting...I feel that British Airways have achieved this very well.
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