Bupa Healthcare Adverts
The recent Bupa adverts include the use of basic shapes to explain various medical situations. I love the juxtaposition of something so complex such as health and medical issues being explained using the sheer simplicity of basic geometric shapes.
The shapes represent characters with health issues and the advert is basically a short story of a particular shape being helped out by the Bupa Healthcare service. For example, a circle with a spinal problem- soon fixed by using the Bupa Healthcare service.
It is a great way of promoting that their way of dealing with healthcare issues is simple and easy to understand.
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