Gender

Recent Futurebrand Brief

In light of the new Futurebrand brief that we have been given, I came across a book called ‘Why men lie and women cry’ about the differences between men and women.

I found it interesting that they state that women’s brains respond to nurture, nourish, love and care whereas men are more interested in protecting, providing, chasing and problem solving. This is due to how the different sexes have evolved – women evolved as child-bearers and nest-defenders whereas men evolved as hunters.

Thought this could be an interesting theory to consider when coming up with a solution to the brief.

‘Why men lie and women cry’ by Allan and Barbara Pease