Charities

Charity Events

I recently took part in the Cancer Research ‘Race for Life’ and I wanted to pursue the topic of charity advertising in my dissertation. I noticed that the simplest format is the most effective when it comes to charity promotion.

Participants simply had a piece of paper which they had to pin to their back and finish the sentence ‘I Race for Life for…’. The responses were heart-warming and people’s emotions were aroused by other people’s personal experiences. It was amazing just how much a handwritten dedication could do to people. I know that participants at the race had emotional involvement anyway but just seeing people walk down the road to the event and the effect it had on onlookers on the way when they saw what people had written evoked strong emotions.

I know the atmosphere on the day had a lot to do with it but I think that those handwritten dedications were so personal that it affected everyone and reached out to LOTS of people. If these had been typed for instance, it takes away so much from the meaning- there wouldn’t have been as much differentiation between peoples situations, handwriting is unique and personal and should be taken into consideration regarding certain means of advertising.