Restricted Advertising

Bookmakers

In a recent discussion at work we were talking about the promotion of bookmakers services. In the past bookmakers were not allowed to advertise as they were seen as a taboo place to be and it wasn’t until fairly recently that they were allowed to promote their services.

Does this mean that bookmakers are now behind the times in regard to advertising? They haven’t had as much advertising experience as other services so perhaps their means of promoting their service isn’t as effective as it could be.

I think bookmaking companies are still holding back with regards to the way they ‘dress’ their windows but this has a lot to do with limitations on promoting gambling. However, they are still allowed to promote gambling events in their own shops and I don’t think that the posters they use are as effective as they could be.
This could be a challenging project to undertake but an interesting one at that due to the limitations and the fact that it will be extremely hard to break through the image that bookmakers carry.